Tech Start-up UserReplay Totals £1.2m in Funding with VC Investment of £335kBOOK A DEMO
22 May 2013
Reading, Berkshire: British tech start-up UserReplay announces that it has secured £335,000 in Venture Capital funding in a round led by EC1 Capital. This brings the total investment in the company to £1.2 million.
UserReplay’s Session Replay software is already used by some of the UK’s major retail websites including SportsDirect.com and Cofunds. The technology acts like a black box flight recorder on an eCommerce site. All user journeys can be replayed and analysed, enabling usability and technical problems to be rapidly fixed, improving conversion. The UserReplay software also delivers benefits for customer service, dispute resolution and fraud reduction.
John Thompson, CEO of UserReplay says: “We are very happy to have EC1 Capital on board. Winning our first VC investor is an important milestone for the company, and will help accelerate our product development.”
EC1 Capital focuses on helping early stage, web technology companies and the managing director, Julian Carter adds: “EC1 is delighted to be joining UserReplay’s backers. The company has made stunning progress, signing numerous household names and trading with positive cash flow at a stage when most start-ups are still developing their first product. This is a high growth company with a great future.”
The round also saw investment from Star-Achats, UserReplay’s distributor in the French-speaking countries of Europe. Thierry Kolton, CEO of Star-Achats comments: “We have seen such strong interest in UserReplay in the French and Belgian retail markets that we wanted to invest in the technology, as well as sell the product.”
UserReplay’s session replay technology lets you record, re-run and analyse every visitor’s journey through a website. For eCommerce companies this is invaluable as it enables you to find and fix site bugs, resolve disputes, recover abandoned baskets and prevent fraudulent transactions online.
One user, the UK’s largest independent platform for financial services, Cofunds, says it cuts fault resolution from weeks to hours, sometimes minutes.
Aimed at medium to large enterprises with high-turnover eCommerce channels, UserReplay enables them to improve the quality of their websites, enhance customer’s shopping experience, and reduce dramatically the time required to resolve any problems and disputes consumers may have while shopping.
User Replay is a British company set up in 2011. Follow @UserReplay
With a unique focus on full service sales expansion, Star-Achats has been helping US and UK software companies to expand into France and French-speaking countries since 2003. It has a strong record of sales in the financial services, telecommunications, utilities, government and defence-aerospace sectors.