UserReplay Partners with Star-Achats to Expand into French-speaking Markets


22 May 2013

Reading, Berkshire: Session replay software startup UserReplay has partnered with French distributor Star-Achats as part of a growth strategy to expand into the pan-European eCommerce market.

Star-Achats represents American and British software companies in the growing French-speaking markets of France, Belgium and Switzerland. The distributor will promote the UserReplay product in these territories.

UserReplay is used by businesses with a high-volume of eCommerce transactions. It lets you record, re-run and analyse every visitor’s journey through a website, so customer service desks and support staff can use it to quickly identify problems with the website. This saves days for the web development team as they don’t have to try and replicate what happened based on vague details from the customer. Other key uses of session replay are in resolving complaints and disputes with customers, recovering abandoned checkout pages and even protecting against online fraud.

John Thompson, CEO of UserReplay says: “We see this as a big potential market for us because online retail is growing fast in the French-speaking world. Star-Achats has a long history of selling partners’ software to the financial services, utilities and telecoms sectors so we are delighted to be working together.”

Thierry Kolton, CEO of Star-Achats is enthusiastic about the agreement: “User Replay’s session replay technology has proved its value by helping established global brands improve their website functionality for consumers and in resolving disputes more quickly.”

“The French eCommerce market now includes 120,000 eCommerce sites and will account for more than 53 billion Euros in transactions in 2013. Meanwhile, major French financial institutions are increasing their online banking offerings, and because of all these factors, we see UserReplay as a perfect fit for online retailers and financial institutions in France, Belgium and Switzerland.”

About UserReplay

UserReplay’s session replay technology lets you record, re-run and analyse every visitor’s journey through a website. For eCommerce companies this is invaluable as it enables you to find and fix site bugs, resolve disputes, recover abandoned baskets and prevent fraudulent transactions online.

One user, the UK’s largest independent platform for financial services, Cofunds, says it cuts fault resolution from weeks to hours, sometimes minutes.

Aimed at medium to large enterprises with high-turnover eCommerce channels, UserReplay enables them to improve the quality of their websites, enhance customer’s shopping experience, and reduce dramatically the time required to resolve any problems and disputes consumers may have while shopping.

UserReplay is a British company set up in 2011. Follow @UserReplay

Contact: Tel: +44 (0) 118 902 6810.

About Star-Achats:

With a unique focus on full service sales expansion, Star-Achats has been helping US and UK software companies to expand into France and French-speaking countries since 2003. It has a strong record of sales in the financial services, telecommunications, utilities, government and defence-aerospace sectors.

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