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User Replay signs alliance deal with Appsee to deliver best of breed Session Replay for browser and mobile apps

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22 May 2013

Reading, Berkshire: UK-based startup UserReplay has signed an alliance agreement with Tel Aviv-based Appsee.

UserReplay’s product helps companies with e-commerce channels understand the difficulties that their customers face when using their websites – such as poor usability and navigation – so conversion rates can be improved. Acting as a black-box recorder, UserReplay tracks customer journeys through an e-commerce website so users can see exactly what each customer has done.

UserReplay includes both visual session replay, and in-depth technical analysis, for browser-based user journeys on both desktop and mobile. Appsee provides this capability for mobile apps. Both solutions help e-commerce providers enhance conversion and remove technical problems. The deal will provide a unique capability for improving customer experience across all online channels.

John Thompson, CEO of UserReplay, said: “UserReplay is very pleased to be working with Appsee. This partnership brings together best of breed solutions for browser and apps, and provides customers with a total solution at a great price.”

Zahi Boussiba, CEO of Appsee, said: “Bringing together two of the hottest start-ups in this space makes sense for customers, who until now have had to make do with expensive legacy approaches if they wanted to cover both apps and browser.”

In December, UserReplay closed a seed funding round of $500k to bring the total funding raised by the British company to date to $2.5m.

About UserReplay:

UserReplay’s session replay technology lets you record, re-run and analyse every visitor’s journey through a website. For eCommerce companies this is invaluable as it enables you to find and fix site bugs, resolve disputes, recover abandoned baskets and prevent fraudulent transactions online.

Aimed at medium to large enterprises with e-commerce channels, UserReplay enables users to improve the quality of their websites, enhance customer’s shopping experience, and reduce dramatically the time required to resolve any problems and disputes consumers may have while shopping.

About Appsee:

Appsee’s goal is to help companies deliver the best possible customer and user experience in their mobile apps. With users spending more time on their mobile device than ever before, delivering a great user experience becomes a crucial task for any organization. Appsee enables mobile app publishers to track, understand and improve the user experience in their apps, and act on insights delivered by our SaaS platform. Appsee was founded in 2012 and is based in Tel Aviv.

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