UserReplay signs deal with to boost customer conversion


21 February 2014

Reading, Berkshire: UK-based startup UserReplay has signed a two-year deal with online ferry booking service to help it fix bugs on its website and increase customer conversions..

UserReplay’s product helps companies with e-commerce channels understand the difficulties that their customers face when using their websites – such as poor usability and navigation – so conversion rates can be improved. Acting as a black-box recorder, UserReplay tracks customer journeys through an e-commerce website so users can see exactly what each customer has done. handles 1.5 million bookings every year, working with more than 90 ferry companies and covering over 1,400 ferry routes and more than 400 ferry ports worldwide. The largest reseller of ferry tickets in Europe, the site is available in 18 different languages, with more in the pipeline.

The deal will see UserReplay integrated into across all territories within the site’s booking engine, tracking all customer journeys on the site.

Anthony Ritchie, CTO of, said: “Quickly identifying bugs and other barriers to customer conversion is crucial to our business. We have integrated UserReplay into our core system to make sure no bug goes unnoticed.”

“Integrating UserReplay was a simple process and the company has been on hand to help us with any issues that we encounter – we have found them to be very reactive to our needs, in turn helping us meet the needs of every customer that comes to our site,” he continued.

John Thompson, CEO of UserReplay, said: “UserReplay is very pleased to be working with We aim to offer our customers a high level of service, not only when integrating the UserReplay product into their systems, but throughout the lifetime of our partnership.” “We see customer support as part of the deal, working with them to meet their needs and being flexible enough to give them help exactly when they need it,” he continued. In December, UserReplay closed a seed funding round of $500k to bring the total funding raised by the British company to date to $2.5m.

About User Replay:

User Replay’s session replay technology lets you record, re-run and analyse every visitor’s journey through a website. For eCommerce companies this is invaluable as it enables you to find and fix site bugs, resolve disputes, recover abandoned baskets and prevent fraudulent transactions online.

Aimed at medium to large enterprises with e-commerce channels, UserReplay enables users to improve the quality of their websites, enhance customer’s shopping experience, and reduce dramatically the time required to resolve any problems and disputes consumers may have while shopping.


Direct Ferries Ltd is Europe’s leading ferry ticket retailer and one of the UK’s foremost independent, specialist travel providers offering instant, real time access to thousands of scheduled crossings both on and offline. Founded in 1999, Direct Ferries Ltd offers the most comprehensive portfolio in the ferry transportation sector and a range of ancillary products including accommodation, rail travel, cruise holidays, travel insurance and European breakdown cover.

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