ACHICA dramatically improves conversion rates with UserReplay


Founded in 2010, ACHICA is a free-to-join, members-only online retailer ¬†offering selected branded luxury furniture, home wares and accessories at discounts of up to 70%. Operating across Europe, ACHICA has dedicated websites in the UK, France and Spain and a fast growing membership totaling 4.5 million savvy shoppers worldwide. The retailer specializes in exclusive daily shopping promotions, otherwise known as ‘flash sales,’ and also offers a core collection of discounted luxury-branded goods for the home, which shoppers can buy at any time by logging into the website.

The Challenge

Understanding the shopping experience of each member that arrives on the site was identified as critical to growing sales and customer satisfaction for ACHICA. Capturing this information would be invaluable for improving the overall shopping experience and for personalizing offers based on customer behavior, thereby improving conversion rates and customer satisfaction scores. The business also wanted to capture this customer journey intelligence quickly, ideally in real-time, so they could react with offers while the customer was actually on-site.

Download the case study now to find out how ACHICA used UserReplay to improve the customer experience and:

  • Receive issue alerts within 30 seconds, enabling the company to address the issue a customer may be having in real-time
  • Improve conversion rates on all of its flash sales, triggering an uplift of up to 20-30%
  • Link website session data to individual customers

Achica UserReplay CEM

“UserReplay delivers a fantastic return on investment and is particularly cost effective compared to alternatives on the market.”

Steve Robinson, CEO



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