UserReplay, the leader in enterprise Customer Experience (CX) Analytics announces that it has secured new funding from Harbert European Growth Capital Fund II (“HEGCF II”) to support product innovation.
Harbert European Growth Capital is a leading provider of growth capital that invests in high-growth technology companies throughout Europe.
Ruth Peters, UserReplay CEO said: “UserReplay was an early innovator in the CX analytics space, introducing new concepts such as customer experience scoring. Supported by Harbert European Growth Capital, we can now accelerate investment in the next version of the UserReplay platform, which places team collaboration and machine learning driven insights at its core.
Fahad Khan, Vice President Harbert European Growth Capital, said: “UserReplay have performed incredibly well in building a UK business and growing customer recognition with tier 1 USA based enterprises. We are excited to join the next journey of the team and look forward to bringing our international network to support their growth ambitions.”
UserReplay’s Customer Experience platform enables businesses to discover the truth about their customers’ digital experience by watching behaviour across both Web and Mobile Applications. It combines sophisticated machine learning and eventing analytics to identify even subtle customer struggle and success signals.
The real time, actionable nature of the data allows teams to intervene at the point of struggle to prevent abandonment and increase conversion in the moment. 100% capture, high fidelity replay and monetization reports vizualize the customer struggle and enable find and fix based on priority to the business.
Aimed at medium to large enterprises with digital channels, UserReplay has the flexibility to be deployed as SaaS or installed on premise. Leading brands all over the world rely on UserReplay to improve the quality of their digital customer experience and increase revenue from their digital channels.
About Harbert European Growth Capital
Harbert European Growth Capital is Europe’s leading investor in high growth technology based companies looking to scale with less dilutive forms of investment capital
HEGCF II partners with ambitious management teams and shareholders of private and publicly listed companies to help build leading companies of the future. They provide flexible capital to support business plans ranging from organic growth, M&A and pre IPO financing to various types of recapitalisations..
HEGCF II is backed by Harbert Management Corporation, an alternative investment firm with approximately $6.4 billion in Regulatory Assets Under Management as of February 28, 2019, along with a number of well-known institutional sponsors.
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