Insurance – increase retention, decrease defection
Insurers today want to enable customers to quote, buy, manage and renew their insurance policies online. This helps them reduce costs and offer more convenience to customers. With users understandably demanding the highest level of service, everything from site reliability to ease of use becomes a factor. Potentially complex, large and detailed purchases mean delivering the best experience is imperative. Everything from performance to trust and reputation plays a key role in buying decisions.