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Optimizing the customer journey in retail ecommerce

optimising-the-customer-journey

Understanding the customer journey is key to maximizing conversions.

The value of providing a frictionless customer journey cannot be overstated. There are plenty of ways retailers can enhance the experience at each stage of their journey, but complete visibility of the customer journey is essential to achieving this.

In an ever-changing retail landscape, it’s important to be able to constantly measure the quality of the online experience, so that you receive early warning of possible conversion issues. Measurement and analysis is also key to understanding the impact of issues and changes to the bottom line.

UserReplay can help retailers leverage the power of data-rich retail environments to optimize the customer journey and increase operating margins.