22 May 2013, Reading, Berkshire: British tech start-up UserReplay announces that it has secured £335,000 in Venture Capital funding in a round led by EC1 Capital. This brings the total investment in the company to £1.2 million.
UserReplay’s Session Replay software is already used by some of the UK’s major retail websites including SportsDirect.com and Cofunds. The technology acts like a black box flight recorder on an eCommerce site. All user journeys can be replayed and analysed, enabling usability and technical problems to be rapidly fixed, improving conversion. The UserReplay software also delivers benefits for customer service, dispute resolution and fraud reduction.
John Thompson, CEO of UserReplay says: “We are very happy to have EC1 Capital on board. Winning our first VC investor is an important milestone for the company, and will help accelerate our product development.”
EC1 Capital focuses on helping early stage, web technology companies and the managing director, Julian Carter adds: “EC1 is delighted to be joining UserReplay’s backers. The company has made stunning progress, signing numerous household names and trading with positive cash flow at a stage when most start-ups are still developing their first product. This is a high growth company with a great future.”
The round also saw investment from Star-Achats, UserReplay’s distributor in the French-speaking countries of Europe. Thierry Kolton, CEO of Star-Achats comments: “We have seen such strong interest in UserReplay in the French and Belgian retail markets that we wanted to invest in the technology, as well as sell the product.”
UserReplay’s customer experience analytics solution enables businesses to discover the truth about their customers’ digital experience. It combines replay of customer journeys with sophisticated analytics that identify customer struggles and monetizes their impact. This helps improve conversion, resolve technical and usability issues more quickly, recover lost customers and prevent fraud. Aimed at medium to large enterprises with digital channels, UserReplay has the flexibility to be deployed as SaaS or installed software. Leading brands all over the world rely on UserReplay to improve the quality of the website experience for their customers and increase revenue from their digital channel. The company has raised over $10M in funding to date from EC1 Capital Ltd, Episode 1 and others.