June 3 2014, Reading, Berkshire: Customer Experience Management (CEM) software startup, UserReplay has appointed Munich based Neos Ventures as distributor for Germany and Austria as part of a growth strategy to expand into the pan-European e-commerce market.
Neos is highly experienced in the CEM market, based in Germany and working with major clients across the world. UserReplay will now form the underlying platform for the Neos CEM practice.
UserReplay is used by businesses with a high volume of e-commerce transactions. It lets you record, re-run and analyse every visitor’s journey through a website, to enable conversion barriers to be identified and resolved.
John Thompson, CEO of UserReplay says: “We are delighted to be teaming up with Neos. Neos has deep knowledge of the CEM space, and we are pleased that they have selected UserReplay as the product of choice for their customers.”
Robin Parr, Managing Director of Neos is enthusiastic about the agreement: “UserReplay’s CEM technology has proved its value by helping established global brands improve conversion. The product is functional, modern, flexible, easy to use and comes at a compelling price point that will be attractive to a wide range of companies.”
“The German e-commerce market accounted for more than 49 billion Euros in transactions in 2013*. With CEM solutions such as UserReplay delivering an additional 5% of conversions for many retailers, our new partnership with User Replay represents an enormous opportunity for our customers.”
*Source: Ecommerce News. http://ecommercenews.eu/ecommerce-per-country/ecommerce-germany/
UserReplay’s customer experience analytics solution enables businesses to discover the truth about their customers’ digital experience. It combines replay of customer journeys with sophisticated analytics that identify customer struggles and monetizes their impact. This helps improve conversion, resolve technical and usability issues more quickly, recover lost customers and prevent fraud. Aimed at medium to large enterprises with digital channels, UserReplay has the flexibility to be deployed as SaaS or installed software. Leading brands all over the world rely on UserReplay to improve the quality of the website experience for their customers and increase revenue from their digital channel. The company has raised over $10M in funding to date from EC1 Capital Ltd, Episode 1 and others.