Drive CX Action and Tracking with Artifical Intelligence (AI)
Most CX pros who own measurement programs struggle to track CX quality and communicate insights that drive action. In fact, just 35% of CX pros Forrester surveyed strongly agreed that they measure how the most important customers feel about their most important experiences. And only 21% of CX pros strongly agreed that they communicate metrics in a way that drives action.
CX pros who want to make their programs more effective and efficient should look to the booming field of artificial intelligence (AI). But because AI is both promising and poorly understood, CX pros must start now to plan for how AI can improve their program.
Key Takeaways:
- CX Pros Must Understand AI To Determine Its Potential For CX Measurement Programs
- AI Can Improve How CX Pros Track CX Data And Drive CX Action
- To Prepare, CX Pros Need New And Old Skills
- Fill in form to understand how AI can help you.
CX professionals who don’t pay attention to the current AI revolution will be unable to leverage rapidly evolving vendor offerings and end up with programs that lag behind their competitors.
