Blog Mapping
Customer Journey Mapping vs. Customer Experience Analytics for Omnichannel Banking

Providing an omnichannel experience is increasingly important for traditional banks in order to compete against…

Blog Unknown
Website journeys – how much are the “unknown unknowns” costing your online business?

It’s 5.00pm on a Tuesday afternoon and one of your contact centre staff takes a…

Blog Walk customer
Customer journeys – Walk a mile in your customers’ shoes!

Think of the thousands of people who use your site every day. Each one has…

Category: User Journeys Read
Blog Online Sales
User journey – How to smooth the path to more online sales

A customer arrives at your website homepage with the full intention of making a purchase….

Category: User Journeys Read