A bit of background

Founded in 2010, ACHICA is a free-to-join, members-only online retailer offering selected branded luxury furniture, home wares and accessories at discounts of up to 70%.

Operating across Europe, ACHICA has dedicated websites in the UK, France and Spain, and a fast growing membership totaling 4.5 million savvy shoppers worldwide. The retailer specializes in exclusive daily shopping promotions, also known as ‘flash sales’. In addition, they offer a core collection of discounted luxury-branded goods for the home.


The Challenge

Understanding the shopping experience of each member that arrives on the site is critical to growing sales and customer satisfaction for ACHICA. Capturing this information is necessary for improving the overall shopping experience. In addition, this information is invaluable for personalizing offers based on customer behavior, consequently  improving conversion rates and customer satisfaction score.

UserReplay has enabled ACHICA to address these challenge.

"The data and insight we’re gathering from UserReplay is driving realtime merchandising, marketing and operational decisions, and is invaluable for the Business."

Adam Constantine Director of Business Intelligence

Success Story

Website session data linked to individual customers

Improved conversion rates on all of its flash sales, triggering an uplift of up to 20-30%

Received issue alerts within 30 seconds addressing the issue a customer may be having in real-time

Long term value ACHICA have now signed-up to a 3 year deal