eCommerce Optimization – Recover Abandoned Baskets
The most frustrating situation for a customer and an e-commerce vendor -A customer spends time shopping, determines their purchases, fills their basket with a larger than average purchase, and then abandons the purchase for reasons unknown.
Experience says that if the customer can be contacted quickly and preferably while they are still at their computer, they will often complete the purchase over the phone. The cost of the outbound call will be a fraction of the gross margin on the lost business recovered. The challenge is identifying customers meeting the right criteria quickly. UserReplay can easily flag up qualifying journeys in a timely fashion for customer service representatives to call.